- Step 1 -
The 5 Step Guide
to Launching Your Business
WHEN YOU FEEL LIKE YOU HAVE NO TIME OR MONEY
Step 1: Build your beautiful brand
A. WRITE YOUR "WHY" STATEMENT - 1 HR, $0
Identify the core reason “WHY” you are starting your business. Define your purpose, and everything else will fall into place. Ask yourself questions such as, “what benefit will my business bring to my ideal client,” and “what is the highest benefit my business brings to me?” Every time you have a decision to make, pick the option that is most in line with your Why.
B. PICK A NAME, URL AND SOCIAL MEDIA HANDLES - 30 MINS, $11 (GODADDY PRICING)
If you are going to be on multiple social media channels (which you should be!) you would be surprised at how few "good names" are left that can be used across all channels! DO NOT SPEND TOO MUCH TIME ON THIS! This is where a lot of people get stuck and they end up losing momentum.
Set a time limit for yourself of a few days, and if you still don't LOVE your choice, choose it anyways, you can always change it later (I changed mine and no one even noticed!).
Even if you are not going to post right away save your name and register your URL, this will get you pumped!
C. IDENTIFY YOUR IDEAL CUSTOMER - 2 HRS, $0
This is, without a doubt, the most important step. What does your customer want? What are your customer's desires? You need to go really deep here, and when you think you are deep enough, go even deeper.
This is a great time to interview friends or family members that you think identify with your ideal client. Look for any key words that they use.
D. CREATE AN AVATAR - 1 HR, $0
The Avatar is slightly different than the ideal customer profile, think of this as bringing your ideal customer to life! It may feel kind of silly, but give her a name, decide where she eats, what she reads, what time she goes to bed, EVERYTHING. This will majorly come in handy when you lay out your product/service offering!
E. SELECT YOUR BRANDING, COLORS, LOGO AND/OR FONT - 30 MINS, $0-$10 (LOGO CREATION ON FIVERR)
Again, do not get too caught up here. Select something that will attract your ideal client. There are tons of resources out there on Google to tell you what colours specific customer types are drawn to. You can get a logo made for $5-$10 on fiverr.com, again this can be changed down the road. BETTER FINISHED THAN PERFECT!
F. TAKE SOME PHOTOS - 30 MINS, $0
Start snapping pics right away that would work well on your social media! Find some "idol brands" that you love and see what you like and don't like. Smart phones these days have wicked cameras, so just start a bank of pics right away! Scared of selfies? No need to rush into them. You can also re-post photos from another brand as long as you credit them!
G. LAUNCH YOUR SOCIAL MEDIA- - 30 MINS, $0
Yup, you heard me right. Launch this baby before you even have a website. Get used to what it feels like to post every day and practice what works for you! You can tell close friends and family to start following you to get warmed up because "putting yourself out there" can obvs be terrifying. You will find your groove! Just put "website coming soon" in your profile.
Once you have your URL and your Social Media rolling you are pretty much IN ACTION! You will start attracting your tribe ASAP!
SPECIAL BONUS - NEED HELP?
GET YOUR FREE 15 MINUTE, live Q&A call with me!
That's right...I am taking LIVE, one on one calls, FOR FREE, to answer ALL OF YOUR QUESTIONS!
I want your business to be up and running ASAP too!
About me, Amber-Lee
My name is Amber-Lee Schneider and I am a Business and Lifestyle Coach, specializing in Chakra Healing and Daily Practices to make you your most fulfilled self. I am also obsessed with gemstones, fashion and reading.
At the age of 29 I can honestly say that I AM HAPPY (Like REALLY happy!).
I get to spend my days helping other women who are going through the same sh*t that I did.
I HELD ONTO MY BUSINESS IDEA FOR THREE YEARS AND DID NOTHING ABOUT IT...
It was not until I FINALLY HIRED A COACH that I was able to bang out my business in two months and my only big investment was my coach.
I BELIEVE SO MUCH IN THE PROCESS OF COACHING BECAUSE IT HAS CHANGED MY LIFE...
I SERIOUSLY want the same for you. I cannot tell you how much my life changed since I made that decision and I am so grateful to be a part of this movement and to help other women become as fulfilled as I am.